Adresta

Project Overview

Adresta is a Swiss-based tech company and ETH Zurich spinoff that provides a comprehensive SaaS solution designed for luxury watch brands to redefine the ownership experience. By creating "digital twins" for physical timepieces, Adresta enables brands to track products from manufacturing through the secondary market. Utilizing blockchain technology and NFTs, it creates unforgeable digital identities that store service history, repairs, and valuations, protecting against counterfeiting while empowering owners with a digital safe for their collections. The company has partnered with Swisscom Blockchain for electronic seal technology and received support from Microsoft for security enhancements in the watch industry.

Key Features

• Digital Twins: Creation of tamper-proof blockchain certificates (NFTs) that serve as a watch's 'digital CV'.
• Modular SaaS Components: Specialized modules for Digital Certification, After-Sales, and Brand Communication.
• Embedded Insurance: Integrated digital insurance process allowing owners to secure coverage in under 90 seconds.
• Owner Ecosystem: Mobile-first applications (iOS/Android/Web) for collection management and brand engagement.
• Direct Brand Communication: Targeted engagement tools via push notifications and dedicated brand pages.
• Authenticity Verification: Secure provenance tracking that ensures trust in both primary and secondary markets.
• Founder Leadership: Led by ETH Zurich alumna Leonie Flückiger, recognized in blockchain and watch industry circles.
• Strategic Partnerships: Collaboration with Swisscom Blockchain for electronic seal technology and security support from Microsoft.
• Media Recognition: Featured in IT Magazine, WatchPro, Computerworld, FinTech News, MoneyToday, and other prominent publications.